Profile
Ambitious UX/UI designer based in London with experience in a variety of industries creating high quality digital solutions with web, iOS, and Android apps. Collaborative team player having worked with multiple agile squads in a growth-oriented environment.
A strong voice for users, supporting their needs through analysis, empathy and balancing them with business requirements. Past experience in both marketing and business development.
Skills
User Research, User Personas, Flow Diagrams, Wireframes, Mockups, Prototyping, Copywriting, User Testing, Style Guides, Design Systems, Collaboration, Communication.
Tools
Figma, Sketch, Marvel, Zeplin, Maze, Heap, Dovetail, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe XD, InVision, Alexa Skill Set, UsabilityHub, Basic HTML/CSS.
Experience
Jan 2021 - Present
Preqin
Product Designer
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Work closely with cross-functional teams, including product managers, engineers, and data analysts, to translate financial benchmarking data into intuitive and accessible design solutions.
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Leverage user research, data analytics, and usability testing to inform and validate design decisions, ensuring that the product meets user expectations and business goals.
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Create detailed wireframes, mockups, and interactive prototypes that convey design ideas clearly to stakeholders and development teams.
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Iteratively refine designs based on feedback from users, stakeholders, and team members, ensuring continuous improvement of the product.
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Collaborate with the Design System team to develop and expand the patterns and components library, applying brand guidelines to produce aesthetically pleasing and functional interfaces.
Oct 2021 - Oct 2023
Threads Styling
UX/UI Designer
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Experienced in UI designs, UX Sketches, wireframes and prototypes that effectively solve product requirements and give value to business OKRs.
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Led the design process for the business's first foray into creating a public-facing e-commerce experience, which has become its second biggest revenue stream.
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Successfully conducted user research/testing sessions across a team of 25 people which resulted in delivering an effective solution that increased NPS by 30%.
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Work closely with users, product managers, stakeholders and across 3 developer squads to solve business issues with web platforms and iOS apps. Effectively managing 11 bespoke products for a variety of the wider teams.
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Present design work to senior stakeholders and C-suite members to ensure design decisions align with business goals and garner support from key decision-makers.
Apr 2021 - Sep 2023
Fild
Product Designer
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Created user journeys, wireframes, design mockups and prototypes to improve the Fild platform and the overall experience of host and guest users.
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Responsible for shaping the future UI/UX for the Fild platform by helping translate the business vision into product requirements.
May 2017 - Feb 2021
Opus Nebula
Business Development Executive
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Project managed the redesign of the company website and edited the WordPress theme, resulting in a progress rise in monthly site visitors.
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Produced images and infographics for social media using Pixelmator, which helped to more than double the number of LinkedIn followers.
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Effectively communicated with 2K prospective leads using LinkedIn Sales Navigator and MailChimp to understand their reporting needs.
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Used basic HTML and CSS code to design and create web pages, email templates, blog posts and landing pages.
Sep 2016 - Dec 2016
Laundrapp
Content Marketing Intern
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Produced digital content for the website, social channels and email communications as part of a collaborative marketing team to raise product awareness.
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Created engaging copy, designed images and produced various promotional email campaigns with MailChimp for an audience of 30K customers.
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Designed high-quality images for social media channels, blog posts and other marketing materials with the Head of Brand and Design.
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Learned to use Google Analytics and supported the Content & Social Media Manager in analysing the performance of the website and social channels.
Education
Apr 2023 - Oct 2023
Threads Styling
Leadership Program
Learned the skills to become an effective leader. This included understanding various leadership styles, giving feedback, workforce planning and behavioural science.
Jun 2020 - Aug 2021
CareerFoundry
Professional Certification
Intensive UI training program focusing on visual design principles, UX best practices, wireframing, prototyping, and user-centred design solutions. Projects include:
Leafi
An e-commerce platform selling indoor plants. Delivered a responsive web app with cohesive brand guidelines.
Stillness
A mobile meditation app for iOS and Android devices that teaches mindfulness and self-care practices.
CHAT
A sleek mobile messenger app offering a minimalist and intuitive interface.
Sep 2013 - Jun 2016
Ravensbourne College
2.1 BA Honours in Web Media
Studied UX practices, digital advertising, video editing, web design, interactive narratives and basic HTML/CSS.
Certifications
Apr 2023 - May 2023
Threads Styling
Mental Health First Aider Training
Gained the knowledge and skills to provide support and assistance to those who are experiencing mental health challenges, fostering an empathetic workplace.